by Laura Worick | Oct 7, 2019 | Branding, Financial Services, Marketing Effectiveness, Social Media
If your company is like most, someone in the marketing department (or your ad agency) is telling you that having a strong presence on social media is a must. It’s the future. Everyone is doing it. We need a social media budget. Before you make a significant ad...
by Laura Worick | Jul 18, 2019 | Marketing Effectiveness
Finding customers and keeping them may be tough, but it shouldn’t feel like an impossible feat. If you take the time to ask for their help, listen to their feedback, and be willing to implement changes they suggest, succeeding in customer retention will be at least a...
by Laura Worick | Jun 7, 2019 | Marketing Effectiveness
Making decisions for your business can be a tough task, but it’s something that we all must do. Unfortunately, too often, we get stuck by a bout of analysis paralysis, leaving us to ponder a decision while the possible solution passes by and we’re left back at the...
by Joni Williams | May 30, 2018 | Marketing Effectiveness, Research Methodology
As a market research firm, companies frequently come to us and say “We need a survey” or “We need a focus group” regarding customer data collection. In many cases, the companies that think they need surveys may actually need focus groups—and vice versa. That’s why our...
by Marketing | Mar 7, 2018 | Marketing Effectiveness, Research Methodology
When recruiting for focus groups and in-depth interviews, the process starts with a survey of qualifying questions known as a screener. As the member of our team responsible for recruiting qualitative projects, I’ve seen my share of screeners ranging from very...
by Marketing | Nov 22, 2017 | Branding, Customer Experience Management, Marketing Effectiveness
The biggest generation is coming into a time where their financial needs are a bigger and more important part of their lives. Understanding how this generation feels about and uses a financial institution will be very important in acquiring more customers like them. ...
