The Psychological Power of Customer Engagement
Through some type of organic evolution of responsibilities across eleven years of marriage, my wife and I have arrived at a division of labor that tends towards me handling the matters that require interaction with people - making the phone calls, carrying on email...
Customer Research: Getting Social with Gen X
If your company is like most, someone in the marketing department (or your ad agency) is telling you that having a strong presence on social media is a must. 这是未来. Everyone is doing it. We need a social media budget. Before you make a significant ad spend,...
What’s the Difference Between Customer Experience & Customer Satisfaction?
When speaking to business owners, it's noticeable that the terms "customer experience" and "customer satisfaction" are sometimes used interchangeably. While you may think that they're the same, customer satisfaction and customer experience are quite different. 但...
How Does Keeping Up with 技术 Improve Customer Satisfaction?
Making sure that your customers are receiving the level of care that they hope for is difficult without the right technology. As the world is becoming more interconnected, your business needs to make the necessary steps to ensure you have the right technologies in...
Encouraging Customer Retention Through Effective 市场营销
Finding customers and keeping them may be tough, but it shouldn’t feel like an impossible feat. If you take the time to ask for their help, listen to their feedback, and be willing to implement changes they suggest, succeeding in customer retention will be at least a...
4 Reasons to Invest in Using 焦点小组
Releasing a new product or service can be a daunting task. Your business wants to get everything right so that you don’t waste time or money on a project but waiting until after you’ve launched something to hear how customers feel about it can be detrimental. 这是...
Your Business Needs 市场研究: Here Are 6 Reasons Why
With a new company idea popping up every second and entrepreneurs everywhere you look, how can your business stand out? Market research will give you the upper hand, even if you’re already positive that you have a perfect product: it’s an essential step for success in...
What’s the Return on Investment of Customer Service?
Customer service is an integral part of almost every company. Unless you have a monopoly on your product or service, part of what makes customers return is their experience with front-facing teams. Technical issues, sales pitches, and product returns are all...
Analysis Paralysis: What Is It & How Can You Beat It?
Making decisions for your business can be a tough task, but it’s something that we all must do. 不幸的是, 太频繁, we get stuck by a bout of analysis paralysis, leaving us to ponder a decision while the possible solution passes by and we’re left back at the...
How to Encourage Customers to Provide More Feedback
When was the last time you filled out an online questionnaire for a business? For many consumers, the answer is “never.“长时间的调查, essay-length answers, and difficult-to-find contact forms can make it almost impossible for your clients to give you the feedback you...
The Importance of Measuring Employee Experience
We’ve all heard the saying “the customer is always right” at some point in our lives. For many businesses, it has become a mantra for being the company that always offers a great customer experience. 但 what this saying forgets is that while you’re focusing on...
Customers LOVE an Engaging Employee Experience
Carry out these five strategies in your own organization to use market research to facilitate effective decision making.
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